Table of Contents

Welcome to Day Two

INTA President Deborah A. Hampton

Navigating the World Today, and Tomorrow

Three Questions for WIPO DG Daren Tang

Purpose in Practice

Pro Bono IP Work and the Paralympic Movement

Opening Ceremony

Join Us Today at 4:30 pm

The Future of Digital Advertising

When AI Claims Put Brands at Risk

Brands and Sustainability

The IP Balancing Act

Innovation Marketplace Map